In the most general of terms Search Engine Optimization or—more commonly—SEO refers to getting your website ranked higher on search engines. Local Reach Mktg stays abreast of all the tricks of the trade.
What are some of these tricks? Well, they have a lot to do with navigating the constant changes to how Google and other search engines (e.g. Yahoo, Bing, Ask) “see” your site. The techy term for this act of “seeing’ your website is “crawling.” There are certain things search engines like to see and certain things they do not like to see when crawling your website. It’s worth noting that there are some things that search engines really, really don’t like and a site can be penalized heavily for engaging in certain practices.