Of all the platforms, we have found that Twitter is by far and away the one our clients find the most intimidating. This is understandable at least just in terms of two things: (1) the first impression one gets looking at the Twitter newsfeed (it appears messy…even though it’s actually not at all complex in reality), and (2) the feeling of anxiety people seem to experience in dealing with hashtags. The latter are those little number or pound signs that appear before a bit of text (e.g. #anxietyinducing). It is the aim of this brief post to allay these queasy feelings by giving our readers a broad strokes picture of what Twitter is, and offer opportunities to learn more details about how to help this platform drive more clients to your business, traffic to your website, interest to your books, and so forth.
As for the first of the above, the initial impression of Twitter being kind of messy looking, again, it’s understandable. However, the fact is that Twitter newsfeeds function quite simply. One follows or unfollows other accounts, and the posts, or “tweets” as they are called, will appear in one’s newsfeed as a result. Example:
As one can see, there really isn’t a ton of text to the above. On a given post, or again “tweet,” one can have a bit of text (up to 140 characters), post a picture, or even a short video. When one “tweets” one of these things, those who follow them will usually (note: I will explain why it’s “usually” and not “always” in a forthcoming post, but for now don’t waste synaptic activity on that point) see them in their newsfeeds. Fairly simple.
For more information about how one can employ Twitter as a business tool, feel free to contact us in any way in which you are comfortable. We offer a complimentary 1.0 hour discovery call precisely to help you both understand Twitter and how to use analytics tools (a screenshot of one is below) to create a meaningful following, and assess the effectiveness of what you and/or your organization are doing.